Jacob Whitesides is the face of Viktor & Rolf’s next men’s fragrance
The 21-year-old singer–songwriter, known for his mass appeal and his unfiltered social media communication, has become Viktor & Rolf’s new face for its latest men’s fragrance Txema Yeste/Viktor...
View ArticleMichael B. Jordan stars in Spike Lee-directed film for Coach
An iconic director and one of the US’s fresh faces come together with a meaningful promo for Coach Actor Michael B. Jordan (Black Panther) stars in Coach’s promotional film, Words Matter, directed by...
View ArticleRomeo Beckham and Mia Regan front Puma–AMI capsule collection campaign
Eddie Wrey Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said...
View ArticleKylian Mbappé is Hublot’s newest ambassador
Ezra Petronio French footballer Kylian Mbappé has been named Hublot’s ambassador, promoting its new, simpler design æsthetic. The campaign has been shot by Ezra Petronio. ‘It was an honour to pose...
View ArticleOpel returns to New Zealand with electrified entries in every model line
If you’re a curious soul like me, you’d have stumbled across the opel.co.nz website a few days ago, and realized that was the German brand being teased to press, something that was officially...
View ArticleStefan Engeseth proposes a swimsuit idea for Gymshark
Stefan Engeseth, author of Sharkonomics and Detective Marketing, among others Author, speaker and management consultant Stefan Engeseth, who proposed ideas such as Coca-Cola being directly piped into...
View ArticleDavid Beckham attends Maserati’s new store concept launch
More confident within Stellantis, Maserati gears up for growth, with an EV to be added to its range soon Maserati has opened its first UK new store concept in Hatfield, Herts., with David Beckham,...
View ArticleFashion-forwardness depends on a society that embraces innovation
When you look at Pierre Cardin’s output over his decades in the business, the most fashion-forward items were in the 1960s, though even his early postwar designs showed innovation. It’s tempting to...
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