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Ford to stop selling passenger cars in the US and Canada, save for Mustang...

Ford’s surprise announcement has made Wall Street happy but car fans are less certain. And history suggests Ford, with its profits falling, could be retrenching too far, writes Jack Yan In a surprise...

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Shawn Mendes fronts Emporio Armani Connected autumn–winter 2018–19 smartwatch...

The Canadian singer is the face of all Emporio Armani watches, and fronts the campaign for its new line of smartwatches Canadian singer–songwriter Shawn Mendes fronts Emporio Armani Connected’s...

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Jacob Whitesides is the face of Viktor & Rolf’s next men’s fragrance

The 21-year-old singer–songwriter, known for his mass appeal and his unfiltered social media communication, has become Viktor & Rolf’s new face for its latest men’s fragrance Txema Yeste/Viktor...

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Michael B. Jordan stars in Spike Lee-directed film for Coach

An iconic director and one of the US’s fresh faces come together with a meaningful promo for Coach Actor Michael B. Jordan (Black Panther) stars in Coach’s promotional film, Words Matter, directed by...

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Romeo Beckham and Mia Regan front Puma–AMI capsule collection campaign

Eddie Wrey   Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said...

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Kylian Mbappé is Hublot’s newest ambassador

Ezra Petronio   French footballer Kylian Mbappé has been named Hublot’s ambassador, promoting its new, simpler design æsthetic. The campaign has been shot by Ezra Petronio. ‘It was an honour to pose...

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Opel returns to New Zealand with electrified entries in every model line

  If you’re a curious soul like me, you’d have stumbled across the opel.co.nz website a few days ago, and realized that was the German brand being teased to press, something that was officially...

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Stefan Engeseth proposes a swimsuit idea for Gymshark

Stefan Engeseth, author of Sharkonomics and Detective Marketing, among others   Author, speaker and management consultant Stefan Engeseth, who proposed ideas such as Coca-Cola being directly piped into...

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David Beckham attends Maserati’s new store concept launch

More confident within Stellantis, Maserati gears up for growth, with an EV to be added to its range soon     Maserati has opened its first UK new store concept in Hatfield, Herts., with David Beckham,...

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Fashion-forwardness depends on a society that embraces innovation

When you look at Pierre Cardin’s output over his decades in the business, the most fashion-forward items were in the 1960s, though even his early postwar designs showed innovation. It’s tempting to...

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