Mini re-creates Goodbye Pork Pie chase scene to launch fourth-generation model
When BMW launched its Mini at the turn of the century, it resisted doing the obvious thing: reenacting The Italian Job. Over the years, various retro Mini marketing ideas have, nevertheless, surfaced,...
View ArticleSponsored video: Tiger Beer wants to uncage your inner passions
A Lucire Men special promotion Tiger Beer’s continuing Uncaged campaign, devised by an Australian agency, Droga 5, launches its latest chapter with stuntman Charlie Ruedpokanon of Thailand. The...
View ArticleSponsored video: Jude Law and Giancarlo Giannini star in Johnnie Walker Blue...
There are plenty of ways to market Scotch whisky. One is to go the traditional route, emphasizing your connections to Scotland, and how it has been distilled in the same place over centuries. Or, if...
View ArticleChrissy Teigen and Jack Guinness front Ugg’s Iceland-set winter 2015 campaign
Model Chrissy Teigen and DJ Jack Guinness front Ugg’s winter 2015 marketing campaign, which débuted Friday. The campaign, called This Is Ugg, was shot in Iceland, and emphasizes the range’s...
View ArticleSponsored video: Carlsberg’s back with karaoke
A Lucire special promotion Carlsberg is getting ready for spring with a new campaign based around karaoke, which encourages interaction while putting its product front and centre. The Danish beer...
View ArticleSponsored video: third-generation Audi TT arrives in Australia with a locally...
A Lucire special promotion Audi’s third-generation TT has landed on Australian shores with a new locally filmed commercial, which promises to challenge our perception of a sports car. The spot sees...
View ArticleJohnny Depp models Dior Sauvage men’s fragrance, with Australian and NZ...
News that Johnny Depp is modelling Dior’s new men’s fragrance, Sauvage, has been making the rounds this month, and now the company has announced August 24 as its on-sale date for Australia and New...
View ArticleRafa Nadal launches Tommy Hilfiger collections, with Chanel Iman, Lake Bell,...
Tennis star Rafael Nadal is the new spokesman for Tommy Hilfiger underwear, as well as a Tailored collection and the TH Bold fragrance. The announcement, with a reveal of the fall 2015 advertising...
View ArticleDavid Beckham launches his film for Belstaff, Outlaws, in London
David Beckham’s film, Outlaws, in which he stars as the Stranger, a drifter and motorcycle stuntman (of course), is released today, but not before a screening and VIP event at la Bodega Negra...
View ArticleHello Kitty Men collaborates with Undercover, Sise, Jam Home Made, Dresscamp,...
In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumn–winter 2015–16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the...
View ArticleHow Ford killed the Falcon
The last Ford Falcon rolled off the production line in Australia last month. It’s a real shame, since it’s part of the motoring life of most antipodeans. Everyone knows someone who has had one,...
View ArticlePuma announces Big Sean is new spokesman and design collaborator
Puma has announced that Grammy-nominated recording artist Big Sean is its new global ambassador. Big Sean will also work with Puma as a creative collaborator, designing his first collection for a...
View ArticleJavier Bardem visits the Scottish Highlands’ home of Chivas Regal for future...
Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as...
View ArticleConverse celebrates 100 years of the Chuck Taylor All Star with a series of...
Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star...
View ArticlePorsche launches video-based 9:11 Magazine, showcasing current range and history
Porsche has launched a new website, 9:11 Magazine, hosted at a subdomain on its main website, 911-magazine.porsche.com. Unlike most web magazines, it’s predominantly video-based, with each edition...
View ArticleSponsored video: Genesis challenges the German heavyweights with some light...
A Lucire special promotion Genesis’s challenger to the German trio of Mercedes-Benz S-Klasse, Audi A8 and BMW 7er looks very much the part, and shows that this flagship brand has what it takes to...
View ArticleHolden continues product assault with Equinox and Astra Sportwagon
There’s no time to stop for GM’s Australian outpost, as it continues an intensive product assault. The next step: replacing the Captiva with the hot new Equinox It’s been interesting to observe how...
View ArticleH&M’s capital idea
Jack Yan and Sopheak Seng meet H&M’s country sales’ manager for New Zealand, Daniel Lattemann, inside its newest store in Queensgate, near Wellington, its opening imminent Daniel Lattemann...
View ArticleUsain Bolt celebrates with Maison Mumm in latest spot featuring Yendi Philipps
Once the greatest sprinters of our time, the Hon Usain Bolt, appears in Maison Mumm’s latest promotion as the company’s spokesman, or, in Mumm’s parlance, ‘Chief Entertainment Officer’. The latest...
View ArticleAudi’s participatory culture drives its future
What has Audi lined up in its future? Dr Nicholas Ind, author of Branding Inside Out, looks at its shift to electrification, something driven by the company’s engagement with its employees in strategic...
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