In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumn–winter 2015–16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the brand has now collaborated with six Tokyo men’s brands—Undercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater and Yoshio Kubo—to show that it’s a trendy choice … Continue reading Hello Kitty Men collaborates with Undercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater, Yoshio Kubo
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