When BMW launched its Mini at the turn of the century, it resisted doing the obvious thing: reenacting The Italian Job. Over the years, various retro Mini marketing ideas have, nevertheless, surfaced, such as ‘Minis have feelings, too,’ re-created one Christmas, and for the New Zealand market, BMW is digging in to the Kiwi cultural … Continue reading Mini re-creates Goodbye Pork Pie chase scene to launch fourth-generation model
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